YOU GOT TO BE GOOFY TO PULL THIS OUT!!
BOYCOTT is a Streetwear brand which results to be a youth brand embracing the now in sophisticated manner. Clothing that is instantly recognizable because of its bold branding. For some it’s cool or dope or whatever people call it as. For some it’s FLASHY. For some it’s AMAZING. For some it’s just a NECESSITY.
WE LIVE IN A CRAZY TIME.
Our main contribution is to make Streetwear more acceptable by the industry and designer fashion more visible and buyable to a new generation that is hungry to be more knowledgeable and more into actual fashion. The segment would fall under “Brand as a product”, which therefore supports if a brand has a strong visual presence, consumers find easy to follow the brand and connect with further collection. Brand positions itself as a clothing label that is fashion forward and trendy while also being unique in its own way. We therefore take from the culture and make it Fashionable.
SIMPLICITY. COOL. CRAZY DESIGN certainly opened the door to that way of thinking. Brand holds a bold personality, defining how effective Graphic, Text and Caution Icons can establish brands identity approach to Streetwear. Our idea is to make this new generation what we like to call Street fashion – LESS SNOBBISH / MORE COOL / SNOBBISH AGAIN ABOUT BEING COOL.