THE NAME REFELECTS OUR HOPE THAT THE WORLD WILL BECOME FREE TO HOLD THEIR CHOICES STRONG AND TALL WITHOUT THE FEAR OF BEING OPPRESSED AND JUDGED.

THE GOAL IS TO INSPIRE AND MOTIVATE THE WORLD WITH OUR INNOVATIVE AND ARTISTIC WORK.

OUR MAIN CONTRIBUTION IS TO MAKE STREETWEAR MORE ACCEPTABLE BY THE INDUSTRY AND DESIGNER FASHION MORE VISIBLE AND BUY ABLE TO NEW GENERATION THAT IS HUNGRY TO BE MORE KNOWLEDGEABLE AND MORE INTO ACTUAL FASHION.

WITH BOYCOTT DENIM WE ARTICULATE THE REAL SENSE OF FREEDOM. THE IDEA IS TO THROW LIGHT OVER SENSE OF FREEDOM.

"FREEDOM TO BE YOURSELF" -

- Be who you want to be, not what others want to see.

"FREEDOM OF CHOICE"

- Choose what you want, not what others want from you.

"FREEDOM TO WEAR WHAT YOU WANT"

-If you like it, wear it.